The language of business is profit
and loss. Marketing strategies survive on their ability to show measurable impact to revenue, margin, and costs. Only programs with true impact survive. Those that don't are "destructive
creativity."
Today
there's
no denying that power
has shifted to the consumer.
You've
heard this message amplified
in books, blogs, articles,
and events. "User-generated
content", "word
of mouth", "Web
2.0",
and "social
networking".
However, many exciting
marketing tactics
classified
under these terms
don't
always show measureable
impact to the P&L.
So we decided to
pull together a group
of retailing and
manufacturing
executives to separate
hype from ROI, once
and for all. This
is
the "get
down to brass tacks" learning
event. We're
sharing how to
turn customer
conversations
into measurable
results. You'll
also hear real-world
results, practical
advice, strategy
and tips from
Bazaarvoice
clients exercising
best practices
in social commerce.
We're
helping you
build
your social
commerce
strategy.
We
are hosting
this
event at The
Magic Circle
Headquarters and ABSOLUT
ICEBAR in London, and
we promise to
provide
you with an
unforgettable
and magical
experience.
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